January 22, 2020
Transparent Partners, an independent and trusted marketing technology consultancy, has appointed Howard (Howie) Bass as Chairman of the Board. Mr. Bass will join Brandon Starkoff, CEO and Managing Partner, to lead a team of marketing technology experts, data analysts and media technologists helping brands navigate the complex marketing technology landscape. In doing so, Bass will assist the Transparent team to continue to uncover value, drive better performance and enable incremental growth by designing and implementing customer-centric marketing technology infrastructure, data strategies and aligning systems and personnel to set brands up for long term success.
“I am excited to help Transparent further establish their position as a trusted advisor guiding and implementing custom technology and data solutions as well as methods to simplify the complexities that most organizations face. They have experienced very healthy growth with a unique value proposition and I look forward to helping them accelerate that growth” Bass says. He also underpinned the importance that “this is a highly skilled and passionate team which is why I joined. They are clearly focused on their clients and work hard to uncover value for them.”
Howie recently retired from EY (Ernst & Young) after 35 collective years of service where he led Advisory Services for the Media & Entertainment industry. At EY, Howie drove the market growth of EY’s global M&E advisory business. He led large global teams of consultants delivering transformative client outcomes. During his tenure, he held a variety of global leadership roles, P&L responsibilities. He served clients in Corporate Finance and M&A, Management Consulting and led CEO think tanks.
In addition to his highly successful career at EY, Howie also served as SVP and CFO for Savoy Pictures Entertainment, Inc. There he led the motion picture and television production and distribution studio from its start-up, through a successful IPO and its eventual sale to Barry Diller’s IAC.
Transparent Partners CEO Brandon Starkoff said,
”We are thrilled to have Howie join our Board as Chairman, he has deep experience and an objective, industry-wide view, advising on the most strategic issues that boards and executive teams face today. In our short time together, we have already defined new areas to bring value to our client partners and dramatically accelerate our growth.”