November 1, 2022
Transparent Partners, an independent and trusted marketing technology and data consultancy, has appointed Aaron Fetters as CEO and Managing Partner.
Aaron Fetters is a senior executive who has spent a 20+ year career delivering value for the world’s largest brands. Early in his career he was on the front line of the “digital revolution” at Procter & Gamble helping guide many of their brands into the digital advertising and eCommerce era. He then spent several years at the Kellogg Company serving as director of the Insights and Analytics Solutions Center overseeing a broad marketing insights organization tasked with building leading-edge approaches in areas such as advanced digital marketing analytics as well as data management and programmatic strategies. More recently Fetters held the role of Executive Vice President Advertisers and Agencies at comScore where he progressed from leading a $6M CPG business to ultimately overseeing and growing $100M+ of total advertiser and agency revenue. Aaron later became a founding member of two venture backed advertising technology companies.
“We are tremendously excited to welcome Aaron Fetters to Transparent Partners. Aaron brings a wealth of marketing data science expertise combined with both entrepreneurial and leadership experience. As CEO, Aaron will drive the next stage of accelerated growth for our team and our clients.” Howard Bass, Chairman of the Board, Transparent Partners
Fetters' positions have enabled him to play an expanding leadership role within the digital and marketing research and analytics industry at large, through key roles and speaking engagements with the Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), Coalition for Innovative Media Measurement (CIMM), and other organizations. Fetters formerly served as Co-Chair of the ANA Measurement Committee.
Fetters has received multiple recognitions throughout the Marketing and Research industry for his achievements. He has been awarded the ARF Great Minds Game Changer Leadership award, and was previously named as one of Brand Innovators' "40 Under 40 Midwest" Class of 2014, as well as a iMedia 25 Marketing Leaders and Innovators.
“There is no group I could be more proud to join than Transparent Partners. For nearly 10 years I have stated and believed the role of marketing and technology leaders must be to build the organization, capabilities, and connections necessary to evolve from a traditional marketing model to one of building brands in a digitally-enabled, data-driven market. When I first met with Transparent Partners I quickly saw the overlap between my sentiment and their mission. They have built an incredibly talented team of data, technology and analytics experts and have proven success with world class clients such as Walgreens, Elevance Health and many more. As the complexities of our modern marketing environment proliferate, Transparent Partners is positioned to steward clients to growth through strategic orchestration of customer data, marketing technology and measurement and analytics.
I am thrilled to bring my own experience to this already thriving organization. My vision would see us deepen and expand successful engagements with our existing clients; rapidly add new client partnerships by becoming a sought out resource, and be known as a preferred destination for top data, analytics and marketing technology talent." Aaron Fetters, Chief Executive Officer and Managing Partner, Transparent Partners