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Rapid SEM assessment drives 175% increase in appointment volume in short amount of time

July 23, 2020


Transparent Partners

The ask

Acquire incremental managed care patients via online scheduling with optimized digital media techniques and improved website UX in a rapid and cost-effective manner.

The approach

  • Assessed level of opportunity to take advantage of curated tactics that drive a high, near-term impact at low cost
  • Identified the service lines that will see the largest growth in appointments
  • Activated thirty-six (36) optimization initiatives across search, social, display, affiliates, and web properties
  • Leveraged analytics, usability research, and heuristics to evaluate the existing experience and categorize potential variations and enhancements 
  • Plot recommended enhancements according to effort to implement and value to the business.

The Outcome

  • 175% increase in appointment volume within 90 days of launch 
  • Identified opportunities to rapidly   improve campaign management to drive efficiencies 
  • Activated location-based and daily-budget management optimizations that drove 38% lower cost per acquisition