We Engineer Better Marketing.

Transparent Partners is an operator-led marketing transformation firm that empowers enterprise brands to activate data and AI across strategy, operations, and adoption. We deliver the capability stack to operationalize AI-driven marketing at scale.

Explore Our Solutions

Four Layers. One Connected Marketing Engine.

01

People Layer

Aligning teams, capabilities, and change management to help organizations adopt new operating models and unlock transformation at scale.

  • Hybrid human + AI operating models
  • Organizational design & enablement
  • Executive stakeholder alignment
  • Capability development & change management
02

Workflow Layer

Designing and optimizing the workflows that power modern marketing operations. From planning and content creation to activation, measurement, and decision-making.

  • Marketing operating model transformation
  • Workflow orchestration & automation
  • Cross-functional process design
  • AI-enabled ways of working
03

Technology Layer

Evaluating, integrating, and operationalizing the marketing and AI technologies that enable scalable growth and connected customer experiences.

  • Martech & adtech strategy
  • Platform evaluation & implementation
  • AI agent & workflow enablement
  • Ecosystem integration & optimization
04

Data Layer

Creating the trusted data foundation required to power intelligent marketing, personalization, measurement, and AI-driven decisioning.

  • Data strategy & governance
  • Audience, identity & measurement frameworks
  • Marketing data architecture & integration
  • Real-time insights & analytics enablement
Four connected layers of the modern marketing engine People, workflow, technology, and data layers are connected through a central artificial intelligence axis. Each layer is interactive. Data Layer Technology Layer Workflow Layer People Layer

Testimonials

Transparent came at the onset of our digital transformation right when we needed them. We were in the midst of radically altering our marketing strategy to deliver personalized experiences at scale and they offered unbiased, digestible technical solutions. We continue to lean into them to solve everything from uncovering platform efficiencies to robust operating models. I am grateful to them as we build and evolve the bridge between our technical infrastructure and marketing strategy functions.”

WalgreensLuke Kigel

In the very early formative days of our Marketing Ops org at Zillow, TP helped identify/implement a Customer Data Platform. They brought an impressive balance of strategic design and evangelism throughout the enterprise, threaded all the way through expert executional support for a complex integration. In addition, they supported us developing an operating model and workflows to enable streamlined testing and faster iterations for our highly-matrixed Marketing org. Through it all, they always demonstrated a genuine desire to set us up for long-term sustainable success long after they were gone. Truly, Transparent Partners!

ZillowMatt Bernhard

Transparent Partners unlocked the power of our data by defining and driving the enablement of our Enterprise Customer Data Strategy. They assessed our existing infrastructure and supported the implementation of new automated technologies, processes and practices that ultimately streamlined our ability to personalize customer experiences both on and off-platform. I am consistently impressed with their ability to quickly establish a rapport and drive consensus with various teams across our organization (i.e. marketing, engineering, data science, etc.). Transparent is a highly-effective change agent with the expertise to deliver technically complex solutions and implement the change management needed to gain enterprise-wide adoption. Our partnership these last three years has consistently produced efficient, value-driving results.

Director of Product ManagementCustomer & Analytical Data

As a real estate company's data privacy leader, I was challenged to inform my teams/leadership with detailed tasks for how they can ensure adherence to privacy and compliance regulations. Fortunately, I could lean on Transparent Partners' master program management and communication strategy skills. Transparent has a unique way of taking complex requirements and leveling the information for different audiences. As well as driving projects forward, ensuring transparent communication along the way.

Director of Privacy Compliance

For teams and companies that need help to solve a dense and nuanced problem, Transparent Partners is the total package. They will help you identify and unpack complex pain points, design scalable solutions AND help you deliver MVPs. Transparent Partners played a critical role in kicking off a key initiative for our company. Their organization, operational rigor, and seasoned experience enabled us to design, plan and execute end to end requirements delivery and technical solutioning starting from square one. With their help, we completed a high quality discovery across the entire company in a short amount of time, they condense a hundreds of use cases into a handful of key requirements and then designed a technical solution that was delivered and ultimately accepted by our product and engineering teams. They also played a key role in kicking off the execution of this solution. Without their help in this step, we would not have been able to deliver an MVP product to our stakeholders on time.

Product ManagerCustomer Data

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